Social media is exhausting. The constant pressure to post, to perform, to keep up with whatever the algorithm decided to prioritize this week. But when it’s done well, it doesn’t feel like noise. It feels like a person, with a voice and a reason to come back to, and that’s what I focus on.
And while we’re here… we can tell when it’s AI. We really can. If that’s your vibe, no judgment, but if you want to show up as yourself, that means outsourcing to another human, not a computer. Someone who will ask you questions, learn how you see the world, and write in a way that actually sounds like it came from you. That’s what I do.
- 681%growth in Instagram reach in 2025OneSpirit
- 6×the interactions of similar charitiesOneSpirit
- 981Instagram interactions, against a benchmark of 54The Serenity Practice
- 49Korganic views in six months, with £0 on adsLauren Gabrielle Foster
…Kailee makes sure my work gets to the people it serves and my business can grow. I never want to be without her.
What I can help you with:
Whether you want your accounts taken off your plate completely or just need help finding your footing, here’s what that can look like:
A plan that fits you
A look at where you are now, what’s already working, and where your people actually spend their time, so we’re not trying to be everywhere at once.
Content made from your work
Posts, captions, carousels, reels and graphics built from your own words, photos and stories, and written to sound like you.
Consistent scheduling
A steady posting rhythm that keeps you visible, planned ahead so nothing feels rushed.
Community care
Replying to comments and messages, and looking after the people who already care about what you do.
Profile refreshes
Bios, highlights, banners and links tidied up, so anyone who finds you knows who you are straight away.
Accessible posts
Alt text, captions on videos and graphics that are easy to read, so everyone can take part.
Reporting that makes sense
Regular check-ins on what’s growing, what’s landing and what we’ll try next, in plain language.
I work across Instagram, Facebook, LinkedIn, Substack, Medium, Bluesky and YouTube, and LinkedIn is one I’m especially confident in. If there’s a platform you’ve been showing up on inconsistently, or avoiding altogether, that’s a great place for us to start.
How it works
A look around first
I go through every account you have, what’s already working, and where your people actually spend their time.
Then a plan and a rhythm
Posts built from your own words, photos and stories, scheduled ahead so nothing feels rushed.
A check-in every month
What’s growing, what’s landing and what we’ll try next, explained in plain language.
A peek at a check-in
- 29.5KInstagram views
- 1,345interactions
- 112new followers
Real numbers from The Serenity Practice over the latest 90 days. Each check-in puts numbers like these next to what they mean for you and what we’ll do next.
Not sure what you need yet? That’s what the call is for.
What changed, and why
A feed says a lot before anyone reads a word. Here’s what I noticed when we started working together, and what we changed.
- Headlines run off the edge of the graphic, so the message gets lost.
- Long paragraphs of small text that are hard to read on a phone.
- Stock photos and a different color scheme on almost every post.
- Real people from the community, thanked by name.
- A recurring Ministry Training series, so people recognize it at a glance.
- Courses get their own posts in the same dark green and gold style.
- Busy flyer layouts packed with small text.
- Pink, green and beige, with three or four fonts competing for attention.
- The same flyer posted again and again, so the grid reads like an advert.
- Real photos of the house and the rooms where sessions happen.
- A calm, muted palette that matches how the practice feels.
- One recognizable card for session dates, repeated each month.
- Mostly selfies and phone snaps, with nothing pointing back to her writing.
- Small white text over a busy photo, hard to read.
- No consistent look, so posts don’t feel like part of the same story.
- Her own photos are still in the mix, so it stays personal.
- Quote cards pulled straight from her own writing.
- One dark green style that matches her logo and Substack.
Results and recent posts
The numbers behind each feed, plus a scroll through recent posts.
- 681%growth in Instagram reach in 2025
- 6×the interactions of similar charities
- +144%Instagram views from non-followers in the latest 90 days
- 981Instagram interactions, against a benchmark of 54
- 29.5KInstagram views in the latest 90 days
- 85%of followers are women, and 77% are in the UK, her exact audience
- 49Kviews across Facebook and Instagram in six months
- 1,204interactions across Facebook and Instagram
- £0spent on ads
Accounts I currently manage:
- OneSpirit Interfaith Foundation: Instagram, Facebook, LinkedIn, Bluesky, Substack, Medium, YouTube
- The Serenity Practice: Instagram, Facebook, LinkedIn, YouTube
- Lauren Gabrielle Foster: Instagram, Facebook, LinkedIn, Website
Why work with me:
I’ve been managing social media professionally for years, across nonprofit, governmental, and individual client work. In my role in Washington D.C., I actively managed key social media accounts including ElectionAccess.org and @IFESYouth on Twitter, where I conceptualized and implemented a long-term social media strategy focused on expanding reach, engagement, and consistent presence. I also supported the @IFESDisability account.
I understand both the creative and strategic sides of social media, and I bring both to every account I manage. I use Meta tools, Later, HeyOrca, and Hootsuite, and I’m comfortable building a strategy from scratch or stepping into something already in motion.