OneSpirit Interfaith Foundation | Communications & Marketing Manager
Overview
OneSpirit Interfaith Foundation is a national organization offering spiritual development and ministry training. My role has been to lead communications across all digital platforms, shaping how the organization connects with its community.
The Challenge
When I stepped into this role, the organization needed:
- Greater clarity and consistency across its communications
- A stronger digital presence across platforms
- More engagement with both current and prospective students
- A more cohesive tone and voice across all content
My Approach
I focused on building a clear, connected communications ecosystem across:
- Website: Restructuring content and improving clarity, accessibility, and user experience.
- Social Media: Developing a consistent voice and creating thoughtful, values-led content across platforms.
- Email & Newsletters: Designing and delivering campaigns that felt personal, engaging, and aligned.
- Editorial & Long-Form Content: Creating and curating reflective, meaningful content across blogs, Substack, and Medium.
Key Projects
- Launch and development of The OneSpirit Journal (Substack)
- Multi-stage email campaigns for ordination and Interfaith Week
- Website restructuring and content development
- Ongoing social media growth and content strategy
Results
- Over 1.9 million public-facing touchpoints across 2025
- Instagram reach increased by 681%
- YouTube watch time more than doubled
- 33,000 active website users
- Paid campaigns delivered 1.17 million views from a £1,701 budget, at £0.07 per click
Engagement compared with similar charities
Facebook and Instagram interactions, with similar charities set at 1×
Source: Meta benchmarking, September 2026
More recently, over the latest 90 days on Instagram:
- 17,595 views from existing followers, up 81.8%
- 1,770 followers, with 85 new followers (+4.9%)
- Across two years of content, two posts reached 11K views and ten passed 1,000
Instagram, latest 90 days
Compared with the 90 days before
Total views
Views from people who don’t follow yet
Accounts reached
Previous figures calculated from Instagram’s reported growth percentages.
Explore the Work
OneSpirit Interfaith Foundation (2022 to present)
Social Media Management:
- Instagram @onespiritinterfaith (previously @BringItToTheAltar)
- Facebook @OneSpiritOrg
- Twitter OneSpiritOrg (now closed)
- Bluesky @OneSpiritorg.bsky.social
- Substack The OneSpirit Journal
- Medium OneSpiritInterfaithFoundation
Articles & Blog Posts (non-exhaustive):
- Finding Calm in the Chaos: The Art of Meditation
- The Gentle Art of Holding Space
- Beyond Words: The Sacred Art of Conscious Communication
- Asking the Divine: The Power and Purpose of Prayer
- Daily Reflections: Developing a Spiritual Journaling Routine
- In the Season of Light: A Solstice-Inspired Reflection
- International Day of Friendship
- Human Rights Day
- International Day of Charity
- A Tapestry of Faiths: Embracing Nature through Diverse Spiritual Lenses
- A Journey to Meaningful Engagement: Rethinking Our Approach at OneSpirit
- Holocaust Memorial Day 2024
- Embracing the Spirit of Summer Solstice
- Redefining Interfaith: Holistically and Inclusively
- Finding and Maintaining Your Peace
- Introducing Annie: Her Journey & Expertise
- World Day to Combat Islamophobia 2024
- International Women’s Day 2024
- Honouring Togetherness on International Day of Living Together in Peace
- Celebrating Beltane: A Journey Through Time & Tradition
Email Campaigns:
- OneSpirit Ordination 2025
- Interfaith Week 2025
- Crafting Connections: The ROSIM Campaign
Medium: (2025)
- The Art of the Pause
- Finding Calm in the Chaos
- The Gentle Art of Holding Space
- Lessons from a Luminous Life
- Demystifying Interfaith: Expanding the Sacred to Include Every Path
- Listening is Love
- Rooted: What Interfaith Has Taught Me About Belonging to the Earth
- The Power of Inclusive Storytelling
- A Call to Unity, Understanding, and Peace in Unsettling Times
Medium: (2024)
- Interfaith Dialogue and Its Role in Cultivating Peace and Spiritual Enrichment
- Mindfulness: A Path to Inner Peace and Spirituality
Substack: The OneSpirit Journal (2025)
I created and manage The OneSpirit Journal, a Substack publication developed as a reflective, community-centered space for long-form writing. The journal brings together essays, reflections, and curated content exploring spirituality, interfaith dialogue, justice, creativity, and lived experience.
This project includes:
- Developing a tone that is thoughtful, inclusive, and accessible
- Managing publication structure and cadence
- Writing and commissioning long-form pieces
- Editorial direction and concept development
- Designing, personalizing and building the publication page, shaping the layout and visual structure to reflect OneSpirit’s ethos and support a calm, readable, and welcoming experience for readers
Looking for this kind of support for your own organization?
Take a look at my website design, social media management and email marketing services, or book a free call.