portfolio

This is a collection of work I’m genuinely proud of. It spans website design, social media management, email campaigns, copywriting, graphic design, and more, built across organizations and individuals whose work I care about deeply. Some of it is quiet and behind the scenes. Some of it has reached hundreds of thousands of people. All of it was made with care, attention, and the belief that good communication can change how someone feels about the work they’re putting out into the world.

Website Design

A lot of my website work has been with OneSpirit Interfaith Foundation, where I built and managed a full multi-page site. That included pages for attendees, FAQs, the homepage, courses and retreats, and their monthly community newsletter. I care about websites feeling as good as they function, and I pay close attention to tone, structure, and how everything fits together. I’m comfortable working across WordPress (Elementor, Divi, and Gutenberg) and Squarespace, and I bring the same attention to detail to every project, whether it’s building from scratch or stepping into something already in progress.

Social Media Management

I’ve managed social media for organizations and individuals whose work I genuinely care about. For OneSpirit Interfaith Foundation, I ran Instagram, Facebook, Twitter, BlueSky, Substack, and Medium, keeping everything consistent, warm, and true to their voice. I’ve also managed channels for The Serenity Practice across Instagram, LinkedIn, YouTube, and Facebook. For me, social media is less about visibility and more about connection. Getting the tone right, showing up consistently, and making sure what you’re putting out there actually sounds like you. Below are two examples from 2025, each with a distinct voice, audience, and aesthetic, managed at the same time.

OneSpirit (2025)

Social media management across 6 platforms: Instagram, Facebook, Twitter, BlueSky, Substack, and Medium. In 2025, my work for OneSpirit delivered results that speak for themselves:

  • Meta ads campaign: 1.17 million views, 677,000 reach, 24,109 actions at £0.07 cost-per-click (10-30x better than industry benchmarks) on a budget of just £1,701
  • 1.9 million total touchpoints across all channels
  • 681% Instagram reach growth
  • YouTube watch time more than doubled
The Serenity Practice (2025)

Social media management across 4 platforms: Instagram, Facebook, LinkedIn, and YouTube. All growth during our first 90 days together was entirely organic, with zero paid advertising:

  • Instagram views up 113%
  • Content interactions up 172%
  • Profile visits up 72%
  • Email open rates 40-54% (industry average is around 20-25%)

Writing & Content (non-extensive)

I write across a wide range of formats, voices, and topics. Some of it is quiet client work. Some of it has reached hundreds of thousands of people. All of it is written with care, intention, and the belief that good writing should feel like it was written by a human, for a human. Beyond client work, I write personally on Medium and Substack – slower, more personal pieces on mindfulness, belonging, grief, and the quieter questions of how we live.

Featured

Selected Published Work

Email Campaigns

Email is one of the most personal spaces a brand can occupy, and I think that matters. I’ve written and managed full campaigns for OneSpirit, including their Ordination 2025 series, a carefully sequenced journey of reflection and celebration leading up to ordination day, and their Interfaith Week 2025 campaign, which brought together stories of connection from across their community. I also led the Crafting Connections: ROSIM Campaign. Each series was written to feel personal and purposeful, the kind of email someone actually wants to open.

OneSpirit Ordination 2025

A seven-day daily email series sent to ordinands in the lead-up to their ordination day.
This was one of the most meaningful pieces of work I’ve done. Each email was written to meet someone exactly where they were — reflective, tender, and carefully sequenced to carry them through the week toward one of the most significant moments of their lives. The results reflected that connection:

  • Open rates between 40% and 60% across the full series
  • Click rates between 24% and 45.8% — compared to an industry average of 2-3%
  • Day 1 opened at 54.2% with a 45.8% click rate
  • Day 4 peaked at 60% opens and 44% clicks

Read the series: Welcome to Your Ordination Week · A Look Back at Your “Yes” · Let It All Be Felt · Release What’s Not Yours to Carry · Let Yourself Be Held · You’ve Grown in Ways You Can’t Even See · This Is Your Day

OneSpirit Interfaith Week 2025

A five-part storytelling series celebrating connection across faith traditions. A sequenced campaign built around a simple idea — that the best way to mark Interfaith Week was to let real stories do the talking. Each email introduced a different voice and perspective, opening with an invitation and closing with gratitude. Open rates across the series ranged from 23% to 43%, consistently above the industry average of 20-25%.

Read the series: Celebrating Interfaith Week: Stories of Connection · Story One · Story Two · Story Three · Thank You

Graphic Design Tools & Skills

I’m confident and creative with visual design. I work regularly with Canva and Canva Pro, Procreate, iMovie, CapCut, and Adobe Photoshop. I also prioritize accessible design, including screen reader compatibility, high-contrast palettes, and readable typography, because good design should work for everyone, not just most people.

I work across social media graphics, campaign visuals, and digital publications, using Canva Pro, Procreate, Adobe Photoshop, and CapCut. The screenshots below are a selection of work created for OneSpirit Interfaith Foundation and The Serenity Practice.

Featured & Published Elsewhere

My writing has appeared beyond my regular client work across publications covering travel, spirituality, international development, and communications. MysticMag interviewed me on marketing with purpose and inclusive storytelling. I’ve contributed travel writing and personal essays to RomeAbroad and Medium, and written articles, digital toolkits, and strategic communications copy for the International Foundation for Electoral Systems and Bond, focused on inclusive democracy, youth leadership, and disability rights. A selection of that work is linked above.

Featured & Published Elsewhere