The Serenity Practice | Freelance Communications and Marketing Manager
Overview
The Serenity Practice is a values-led space centered around breathwork, rest, and nervous system support. My role has been to develop and manage a connected communications ecosystem that reflects the tone, pace, and ethos of the practice.
Rather than focusing on rapid growth or high-volume output, the work has been grounded in building trust, clarity, and steady visibility across platforms.
The Challenge
The practice needed a communications approach that:
- Reflected its calm, relational, and human-centered ethos
- Created consistency across multiple platforms
- Supported visibility without relying on urgency or pressure
- Allowed people to engage at their own pace
My Approach
I developed a multi-channel communications ecosystem where each platform plays a clear and intentional role. Rather than treating channels as isolated, the focus was on creating a joined-up experience, where someone could move naturally between spaces depending on their needs.
Platform Strategy
Primary space for connection and storytelling
- Values-led, reflective content focused on breath, rest, and lived experience
- Content designed to feel relational, not promotional
Business Facebook
A new home for the practice’s community
- Business page built from scratch in November 2025
- Shares gatherings, events, and reflections with people who prefer Facebook to Instagram
Email Newsletter
Core relationship and trust-building channel
- Weekly, note-style emails written as reflections rather than marketing
- Built as a space for depth, not conversion
YouTube & Video
Supporting depth and presence
- Used to house and share longer-form content
Professional visibility without pressure
- Brought back to life in November 2025 after years without regular posting
- Thoughtful reflections connecting emotional and professional life
Results
Growth over a 90-day period
Instagram totals, with bars showing growth on the 90 days before. Everything organic.
- Email open rates consistently between 40% and 54%, with multiple campaigns exceeding 50%
- Link engagement driven by intention, with highest clicks on community-based offerings such as retreats and free sessions
- Growth across all channels remained 100% organic
More recently:
- In the latest 90 days: 29,530 Instagram views and 1,345 interactions, reaching 7,831 accounts, with over 1,000 profile visits
- 112 new followers in those 90 days (+7.5%), and just three posts brought in 200 new followers between them
- Six posts in the past year passed 1,000 views, with the top four reaching between 4.5K and 5.9K
- 85% of followers are women and 77% are in the UK, exactly the community the practice is for
Instagram followers
Against a typical account in the same category
Source: Instagram Insights and Meta benchmarking, 2026
Facebook and LinkedIn (since November 2025):
- Facebook business page built from nothing to 1.3K followers without paid advertising
- LinkedIn went from a single impression in the month before we started to 1,811 impressions over the year, reaching 449 members
- LinkedIn now has 627 followers, and nearly half are senior-level, with founders the most common job title
- The LinkedIn audience sits mainly in coaching, wellness, and mental health, the professional community most likely to value her work
Want steady, organic growth like this for your own work?
Take a look at my social media management and email marketing services, or book a free call.