We are all a little tired of how social media makes us feel. The noise, the performance of it, the sense that you’re always one algorithm change away from disappearing. Email is different. It’s quieter, more direct, and honestly more human.
When someone gives you their email address, they’re telling you something. Either they trust you, or you intrigue them. Both of those things are worth protecting. My job is to help you keep that interest alive, nurture it gently, and never overwhelm the people who’ve chosen to let you in.
Email is one of the few places online where you’re not competing with an algorithm. Someone has invited you into their inbox, and that means something. I think about that a lot when I’m writing a campaign. It’s not just content, it’s a conversation, and it deserves the same care and intention you’d put into any relationship you value.
Done well, email doesn’t feel like marketing at all. It feels like hearing from someone you trust, at the right moment, with something worth saying.
What I love most is building out a sequence with a real arc to it. Each email doing its own quiet work, moving someone through something, whether that’s a launch, an event, a moment of transition, or simply staying connected to your community over time. I focus on getting your tone right, making sure every email sounds like you, and structuring each campaign so it builds toward something that feels satisfying to receive and meaningful to send.
What I can help you with:
Campaign strategy and sequencing, copywriting for launches, events, and community newsletters, welcome sequences, and ongoing email communications.
From my portfolio:
OneSpirit Ordination 2025: A seven-part email series walking ordinands through the final days leading up to their ordination. Each email was written to hold a different emotional moment in that journey, from reflection and release to celebration and arrival.
- Welcome to Your Ordination Week
- A Look Back at Your “Yes”
- Let It All Be Felt
- Release What’s Not Yours to Carry
- Let Yourself Be Held
- You’ve Grown in Ways You Can’t Even See
- This Is Your Day
Interfaith Week 2025: A campaign built around stories of connection, bringing the OneSpirit community together around a shared celebration of interfaith dialogue.
- Celebrating Interfaith Week: Stories of Connection
- Celebrating Interfaith Week: Story One
- Celebrating Interfaith Week: Story Two
- Celebrating Interfaith Week: Story Three
- Thank you for celebrating Interfaith Week with us!
Crafting Connections: The ROSIM Campaign A targeted email campaign developed to deepen engagement and build meaningful connection within the community.
Why work with me:
I’ve written and managed full email campaigns end to end, from strategy and sequencing through to copywriting and delivery. I work in Mailchimp and have experience building campaigns that are thoughtfully structured, on brand, and written to actually connect. I don’t just write the words, I think about the journey someone goes on from the moment they open the first email to the moment they reach the end of a sequence, and I make sure every step of that feels intentional.