Communications and marketing for people doing meaningful work.
I’m Kailee. I help women and purpose-led organizations show up online in a way that sounds like them, through strategy, websites, email, social media, writing and design. I’ve spent four years running communications and marketing for a UK charity, and accessibility is part of everything I make, from the very first draft.
Results at a glance
- 681% growth in Instagram reachOneSpirit
- 981 Instagram interactions, against a benchmark of 54The Serenity Practice
- 22.5K views across Facebook and Instagram in three monthsLauren Gabrielle Foster
- 52% more visitors from Google search in 2025, after a sitewide SEO overhaulOneSpirit
- 29.5K organic Instagram views in the latest 90 daysThe Serenity Practice
- 6× the engagement of similar charitiesOneSpirit
Who I've worked with
OneSpirit Interfaith Foundation · The Serenity Practice · Lauren Gabrielle Foster · IFES · CEPPS · USAID · AYON · USPSA · Sida · Bond · RomeAbroad · MysticMag · International Language Program
All the skills I could never master, she excels at. I can’t even list the magic she does, but my subscriber base is growing, my websites and platforms look beautiful, and I am free to create and not worry about all of that.
How I can help
Websites and SEO
Accessible, thoughtful sites on WordPress, Wix, Circle, Podia and Squarespace, whether we’re starting from scratch or bringing something back to life. I’ll make sure people can find you on Google, and I can look after the site once it’s live.
Email, social media and ads
Newsletters, launch sequences and welcome emails, plus social content, short videos and Meta or Google ads that keep you showing up for your people. I track what’s working and tell you plainly what the numbers mean.
Writing, design and strategy
Web copy, articles and long-form pieces written in your voice, along with brand guides, graphics and a communications plan that ties everything to your goals. I ask a lot of questions, listen carefully, and work from there.
A peek at my work
What this looks like in practice
OneSpirit Interfaith Foundation
I’ve led communications for OneSpirit since September 2022 as a team of one, growing it from 3 channels to more than 16. In 2025, Instagram reach grew by 681%, and a sitewide SEO overhaul brought 52% more visitors from Google search, with the site’s average Google position since moving from page two to page one. I also turned an internal email into a monthly community newsletter with open rates as high as 67%, and recent Meta benchmarking shows OneSpirit’s Facebook and Instagram drawing more than five times the interactions of similar charities.
The Serenity Practice
I’ve worked with The Serenity Practice since September 2025. For the first eight months, everything was organic, and since May 2026 we’ve used a small ad budget of £100 a month for about four months in total. Instagram has reached 981 interactions against a benchmark of 54, followers have grown by 26% since April 2026, Instagram has drawn 29.5K views in the latest 90 days, and the weekly newsletters consistently see open rates between 40% and 54%.
Lauren Gabrielle Foster
I’ve worked with Lauren since April 2026, helping her share her writing and grow her Everyday Magic community across Facebook, Instagram, LinkedIn and Substack. I don’t write for her. Every post is built from her own words, and we turn her longer writing into Substack Notes shared three times a day. Three months of steady posting brought quiet accounts back to life, with 22.5K organic views across Facebook and Instagram, 526 organic interactions on a Facebook page that had gone silent, and no money spent on ads.
Why accessibility comes first
Before moving into communications and marketing, I spent two and a half years in inclusion and accessibility for an international nonprofit in Washington D.C. So accessibility isn't something I tack on at the end. It's part of how I build from day one, because your work should reach everyone it's meant for.
Not sure where to start?
Find the right kind of support
Two quick questions, and I'll point you in the right direction.
Question 1 of 2
What would help you most right now?
Question 2 of 2
What kind of support are you imagining?
Here's where I'd start