I just wanted to write and teach… I tried for 12 years to figure out how to succeed in my online business. Spent 1000s of $ trying to learn about algorithms, business-building, SEO and strategy. I was thinking of giving up when a miracle brought me Kailee. All the skills I could never master, she excels at. I can’t even list the magic she does, but my subscriber base is growing, my websites and platforms look beautiful, and I am free to create and not worry about all of that. I can travel and observe and share and Kailee makes sure my work gets to the people it serves and my business can grow.
I never want to be without her.
Lauren Gabrielle Foster | Freelance Communications and Marketing Manager
Overview
Lauren Gabrielle Foster is a nomadic interfaith minister, author, and spiritual guide, and the writer behind Everyday Magic: The Sacred Ordinary on Substack. Since April 2026, I’ve managed her presence across Facebook, Instagram, LinkedIn, and her website, alongside support with Notes on Substack.
Working with Lauren is a real privilege, and I’m honored that she trusts me with her words and the community she’s built. We have a unique partnership, as I don’t write for her. Everything I create, from social posts to newsletters, is built from her own writing and in her own voice. She has taken my creativity to new heights.
The Challenge
When we started, Lauren had real audiences in the right places, but her channels had gone quiet:
- Instagram had lost 9 followers in the previous 60 days, with just 14 interactions from 743 views
- Her Facebook page had 1,716 followers, already ahead of the benchmark for similar accounts, but zero interactions in the most recent 28 days
The people were there. What was missing was consistent, strategic activity.
My Approach
The first month was setup: a full review of every platform, best practices, and a refresh of her website. From month two, we moved into a steady, platform-specific posting rhythm, and six months in that approach hasn’t changed.
- Every post is drawn directly from Lauren’s own published writing, so it always sounds like her
- Facebook and Instagram run on a consistent twice-weekly rhythm
- LinkedIn reaches the senior professionals already in her network
- Substack Notes and cross-posting point readers back to her writing
Results (first six months)
- 1,204 content interactions across Facebook and Instagram
- 142 new followers across Facebook and Instagram
- Facebook: 39.4K views and 988 page visits, from a page that had gone quiet
- LinkedIn: impressions more than doubled to 1,415, reaching 397 members
- 18 other Substack publications now recommend her writing
- £0 spent on advertising
Views across Facebook and Instagram
Organic, with nothing spent on ads
Much of Substack’s early growth came from moving an existing mailing list onto the platform, but a new community still needs nurturing. Working together, we use a platform called WriteStack to take Lauren’s already-written words, optimize them for Substack Notes, and share them three times a day. Cross-posting is now paying off too: Facebook sends more readers to her Substack than Google, Instagram, or LinkedIn.
Where we started, and where things are now
Each measure on its own scale
Substack subscribers
Instagram followers
Facebook interactions in 28 days
What This Work Represents
Growth here is a byproduct of consistency and care. These six months were about showing up steadily, giving an existing audience a reason to stay, and creating the conditions for new people to find her. Lauren’s accounts came back to life in her own voice, without a penny spent on ads, and the reach is still growing.
Explore the Work
- Everyday Magic: The Sacred Ordinary (Substack)
- laurengfoster.com
- Instagram (@laurengabriellefoster)
- Facebook (Lauren Gabrielle Foster)
Want your own quiet accounts to come back to life?
Take a look at my social media management services, or book a free call.