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  • italia travel advice
  • portfolio
  • meet me:
  • meet me
  • portfolio
  • Instagram
  • YouTube
  • Pinterest
  • Spotify
travel, photography, thoughts
  • photography
    • travel photography
    • portraits
  • travel words
    • solo female traveling
    • recommendations
    • travel guides
  • thoughts
    • travel scribbles

portfolio

Welcome to my portfolio – a space where travel, storytelling, and creativity meet.

My work is shaped by a love of exploration and a belief in the power of meaningful connection. With a TEFL certification and years of international experience, I have seen how language can bridge cultures and open doors. Whether I am teaching, writing, or creating digital content, my approach is guided by curiosity and a commitment to stories that resonate.

Over the years, I have built a versatile skill set across multiple platforms. I write blog posts, SEO-focused web copy, newsletters, email campaigns, and social media content that engages and inspires. I also bring a meticulous eye to editing and proofreading, ensuring every piece is clear, well-structured, and accessible to a wide audience.

My creativity extends beyond the written word. I manage social media channels, produce video content and reels, and design graphics that are visually engaging and inclusive. Using tools such as Canva, Procreate, and Photoshop, I create everything from event invitations to promotional banners, always with accessibility in mind.

You can explore my work history on LinkedIn. Below, you will find a selection of recently published pieces and collaborations that reflect both my style and range.


The Serenity Practice (Freelance, 2024–Current)

I work freelance with The Serenity Practice, managing and maintaining the social media presence across key platforms. My role focuses on creating calm, values-led content that reflects the ethos of the practice while supporting consistency, visibility, and audience engagement.

Website Design:

  • Words from Our Attendees
  • Frequently Asked Questions

Social Media Management:

  • Instagram @TheSerenityPractice
  • LinkedIn JacquiBull
  • YouTube @TheSerenityPractice
  • Facebook @TheSerenityPractice

OneSpirit Interfaith Foundation (2022-Current)

I am the Communications and Marketing Manager at OneSpirit Interfaith Foundation, overseeing how the organization communicates across its digital platforms and public-facing channels. My role focuses on creating thoughtful, inclusive, and values-led communications that reflect OneSpirit’s ethos while supporting clarity, connection, and meaningful engagement with its community.

Across 2025, I managed a multi-channel ecosystem including the website, social media, newsletters, long-form publishing, and paid campaigns. This work contributed to more than 1.9 million public-facing touchpoints, with Instagram reach increasing by over 680%, YouTube watch time more than doubling, and the website welcoming 33,000 active users over the year. With a modest paid advertising budget, campaigns delivered 1.17 million views at an average cost-per-click of £0.07, significantly outperforming sector benchmarks.

I lead website content and structure, newsletters, social media, campaigns, and long-form editorial work, ensuring consistency, accessibility, and a strong sense of voice across everything we share.

Website Design:

  • The Homepage
  • OneSpirit Connects, Monthly Community Newsletter (monthly)
  • Community Collections
  • Courses & Retreats
  • The About Us Menu

Social Media Management:

  • Instagram @BringItToTheAltar
  • Facebook @OneSpiritOrg
  • Twitter OneSpiritOrg (now closed)
  • BlueSky ‪@OneSpiritorg.bsky.social‬
  • Substack The OneSpirit Journal
  • Medium OneSpiritInterfaithFoundation

Articles & Blog Posts (non-extensive):

  • Finding Calm in the Chaos: The Art of Meditation
  • The Gentle Art of Holding Space
  • Beyond Words: The Sacred Art of Conscious Communication
  • Asking the Divine: The Power and Purpose of Prayer
  • Daily Reflections: Developing a Spiritual Journaling Routine
  • In the Season of Light: A Solstice-Inspired Reflection
  • International Day of Friendship
  • Human Rights Day
  • International Day of Charity
  • A Tapestry of Faiths: Embracing Nature through Diverse Spiritual Lenses
  • A Journey to Meaningful Engagement: Rethinking Our Approach at OneSpirit
  • Holocaust Memorial Day 2024
  • Embracing the Spirit of Summer Solstice
  • Redefining Interfaith: Holistically and Inclusively
  • Finding and Maintaining Your Peace
  • Introducing Annie: Her Journey & Expertise
  • World Day to Combat Islamophobia 2024
  • International Women’s Day 2024
  • Honouring Togetherness on International Day of Living Together in Peace
  • Celebrating Beltane: A Journey Through Time & Tradition

Email Campaigns:

  • OneSpirit Ordination 2025
    • Welcome to Your Ordination Week 🌿
    • A Look Back at Your “Yes” 🌿
    • Let It All Be Felt 🌿
    • Release What’s Not Yours to Carry 🌿
    • Let Yourself Be Held 🌿
    • You’ve Grown in Ways You Can’t Even See 🌿
    • This Is Your Day 🌿
  • Interfaith Week 2025
    • Celebrating Interfaith Week: Stories of Connection 🌿
    • Celebrating Interfaith Week: Story One 💫
    • Celebrating Interfaith Week: Story Two 💫
    • Celebrating Interfaith Week: Story Three 💫
    • Thank you for celebrating Interfaith Week with us! 💫
  • Crafting Connections: The ROSIM Campaign

Medium: (2025)

  • The Art of the Pause
  • Finding Calm in the Chaos
  • The Gentle Art of Holding Space
  • Lessons from a Luminous Life
  • Demystifying Interfaith: Expanding the Sacred to Include Every Path
  • Listening is Love
  • Rooted: What Interfaith Has Taught Me About Belonging to the Earth
  • The Power of Inclusive Storytelling
  • A Call to Unity, Understanding, and Peace in Unsettling Times

Medium: (2024)

  • Interfaith Dialogue and Its Role in Cultivating Peace and Spiritual Enrichment
  • Mindfulness: A Path to Inner Peace and Spirituality
  • A Call to Unity, Understanding, and Peace in Unsettling Times

SubStack: The OneSpirit Journal (2025)

I created and manage The OneSpirit Journal, a Substack publication developed as a reflective, community-centred space for long-form writing. The journal brings together essays, reflections, and curated content exploring spirituality, interfaith dialogue, justice, creativity, and lived experience.

This project includes:

  • Developing a tone that is thoughtful, inclusive, and accessible
  • Managing publication structure and cadence
  • Writing and commissioning long-form pieces
  • Editorial direction and concept development
  • Designing, personalizing and building the publication page, shaping the layout and visual structure to reflect OneSpirit’s ethos and support a calm, readable, and welcoming experience for readers

Publications:

  • Answering the Call
  • The Art of the Pause
  • On Grief and Gentle Return
  • Asking the ‘Divine’

Graphic Design Tools & Skills:

  • Canva & Canva Pro
  • Procreate
  • iMovie
  • CapCut
  • Adobe Photoshop
  • Accessible design (screen reader compatibility, high-contrast & readable fonts)

MysticMag: (2025)

  • The Power of Inclusive Storytelling: Kailee Smart on Marketing with Purpose (interview)

RomeAbroad: (2025)

  • From Naples to Rome: How Missed Plans Became My Favorite Travel Story (article)
  • How to Make a New Country Feel Like Home (article)
  • What I Learned About Myself by Taking the Long Way (article)

Medium: Interfaith Now (2025)

  • Women’s History Month: Women in Spiritual Traditions Recognising Their Enduring Influence
  • Women’s History Month: Indigenous Women Leaders Reclaiming Spiritual Authority & Guiding Communities
  • A Tapestry of Faiths Embracing Nature through an Interfaith Lens
  • The Sacred Ground Beneath Our Feet

Medium: Through My Eyes (2025)

  • What Living in Sri Lanka for Two and a Half Months Has Taught Me
  • Why I Still Write About Travel in the Age of Short-Form Content

Medium: Through My Eyes (2024)

  • Listen, I’m not here to slander…
  • A Solo Girl in Copenhagen, Denmark
  • An Easy Guide to Becoming an Au Pair
  • How to Take the Leap and Become an Au Pair

RomeAbroad: (2022)

  • Why I Recommend a Program vs. Doing it Alone (blog post)
  • Why You Should Go Even if You’re Alone (blog post)
  • How to Take the Leap and Become an Au Pair (blog post)

The International Foundation for Electoral Systems: (2020-2022)

  • Policy Platform of Pacific Islands Youth (article)
  • IFES Joins Inclusive Generation Equality Collective (article)
  • Young Pacific Island Leaders Advancing Disability Rights, Education and Youth Participation (article)
  • Training Jamaicans to Conduct Polling Station Assessments for Accessibility (article)
  • IFES Inclusive Virtual Learning Course Prepares Georgian Electoral Officials for Inclusive Participation (article)
  • Youth with Disabilities Lead: Linking the Summit for Democracy and the Global Disability Summit (article)
  • Inclusive and Intergenerational Youth Engagement (article)
  • Inclusive Digital Advocacy Toolkit, Executive Summary (digital toolkit – I did design work and copywriting work)
  • Collaborating with Local CSOs to Strengthen Digital Media Literacy in the Mekong Region (article)
  • Holding Accessible and Inclusive Hybrid Meetings (article)
  • Young Leaders Engaging Their Communities for Global Action (article)

Bond: (2021)

  • Indigenous Youth Use Political Power for Social Change (article)

Courtney the Explorer: (2020)

  • How to Become an Au Pair in Italy (interview)

RomeAbroad: (2019)

  • K’s Weekend in Tuscany (blog post)
  • K’s First Week in Italy (blog post)
  • K’s Rainy Week in Rome (blog post)
  • K’s Week: Happy in Italy (blog post)

travel the world & be kind @kaileesmart

budapest was beyond words🦋💫 budapest was beyond words🦋💫
a few random moments taken between the countryside a few random moments taken between the countryside and the city during my favorite month of the year, September 🌳🏹🧚
just a few more from our lovely week spent in Robi just a few more from our lovely week spent in Robin Hood’s forest 🌳
the first of many love letters to this peaceful pl the first of many love letters to this peaceful place I currently call home 💌 my restless feet usually have me chasing the next adventure, but after a whirlwind year in Edinburgh, this past year here has been pure magic. as much as I know I could stay forever, I feel the clock ticking and new adventures are calling. thinking a year of travel is around the corner for me. in the meantime, I’ll be soaking in all the sheep, bunnies, lovebirds, wildflowers, sunsets, and soft grass that I can 🌿✨
the face of an Earth sign who escaped to the woods the face of an Earth sign who escaped to the woods for the week to celebrate another year around the 🌞

if you know me at all, you know I put a lot of effort into my birthday each year. today, I turned 28, and I am so happy to be alive. this world is hard, and probably always will be, but life can be so beautiful. it should be beautiful. for everyone. 

my journal entry for the day says it all - 

“This morning, I woke unchanged, 
No trace of “28” upon my skin. 
No wisdom weighing heavier, no kinder touch, 
No deeper empathy—just me, as I’ve always been. 

For years, I’ve walked this path, 
Sure of who I am, or who I’ve longed to be. 
And now, I stand, wholly myself— 
The only one of me that’s ever been, or will ever be. 

How beautiful, this truth we hold: 
No one else will ever wear my soul. 
How sweet this life, this singular gift— 
To know myself, to feel this shift. 

I know my path, I see my way, 
I know the self I’ve grown today. 
More myself than ever before, 
This is 28—and I’m glad to stay.”

🌲🌴🌾🌿🌳
it’s allllll green on the farm life 🌾 it’s allllll green on the farm life 🌾
popped over to Norway to celebrate the 32rd birthd popped over to Norway to celebrate the 32rd birthday of this random guy that I met on the internet because what even is life 🦋
Summer 2021. I’m floating around the world, with Summer 2021. 

I’m floating around the world, with Rome as my base. I had already lived in Rome at least 5 times, but something felt different. I no longer saw the charm. I started noticing the “dirtier” parts of the city, the men staring me down, the unsafe feeling I got when I would return home late. So, I picked up my kindle to find a getaway and I landed in Scotland, reading Outlander (duh). 

Fast forward to March 2022 - I’ve applied to the University of Edinburgh for grad school, to spend a year in a country I’d never been too. I didn’t actually want to go back to school, but I wanted to try the UK out for a bit. I took a final trip to Rome and popped over to Edinburgh for two days. 

Two days in the city and I’m in love. Not just with the city, but with a boy I met right before I had to get on a train to London, home bound the next day. 

Who meets someone over a 2 day trip to a random country and thinks they’ll stay connected? We did. We very much did. We talked everyday for 3 months.

After 3 months back in FL, I finally returned to Edinburgh. I had a wild 24 hours of travel, so I tried to get my head on straight since I had plans to meet with this boy that night. The day I returned to Edinburgh, we made plans to go out for drinks in the city. 

We never ended up going out for drinks, but stayed in and set up my tiny ass flat instead. We sipped on wine, ate Indian food (probably too late at night), and listened to the Chuck Jackson record he got me as a “welcome back to Edi” present. 

And that was it. We have stayed together everyday for 2 years now. Exactly like that first night, just excited to be in each other’s company.

I cannot imagine a life without you in it. Being such an independent person and making the choice to love someone, to allow someone into my life, has been a true privilege because you’re the person. I wouldn’t do it for anyone else. I wouldn’t want to. 

Here’s to 2 years pal, thanks for everything - from the headaches caused by laughing to the blisters caused by adventures. I love you truly.
Spain is just soooo 🦋🤌🤸‍♀️🌞🌈 Spain is just soooo 🦋🤌🤸‍♀️🌞🌈
popped over to Spain for a wee trip & she did what popped over to Spain for a wee trip & she did what she had to do 🇪🇸🌿🌞
what moving to the English countryside looks like what moving to the English countryside looks like 🌿
this little life has me like 🤸🌿💫 this little life has me like 🤸🌿💫
2026
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